The Black Friday Grinch

Sabotaging a peek sales day by not preparing

Every holiday season, lurking just past the twinkling lights and festive displays, there lives the Black Friday Grinch. He wasn’t the kind to steal Christmas cheer, no - his specialty was snatching up the chance for a peak sales day, sneaking in with overlooked details, and turning marketer merriment into mayhem.

Every year, the Black Friday Grinch waits, ready to pounce on the smallest missteps - from an unscheduled post to an overloaded website. He knows that with just a few classic tricks, he can turn the hustle and bustle of holiday shopping into a scramble of last-minute fixes.

But worry not! We’ve uncovered his favorite tactics so you can stay a step ahead and keep your Black Friday sparkling.

1. The "Check it Twice" Conundrum
   You know how the song goes… an empty shelf, especially when it’s your most popular product is the first big mistake that although somewhat obvious, can still happen. Forgotten inventory checks can turn your holiday rush into a stampede for nothing.

2. Discount Disappearance
   Black Friday deals vanish faster than a snowflake in the sun. Imagine the horror of your hard-earned customers reaching checkout only to see regular prices! A quick test of your discount codes and promo links will keep the Grinch away and your customers in the holiday spirit.

3. The Vanished Post Trick
   Missing promo post? Scheduled to launch but somehow never appearing, an unsent post is like a carol left unsung. Check those posts, check them twice, check them thrice, and make sure your campaign makes it onto every shopper’s screen.

4. A Site That Crumbles Like a Gingerbread House
   Nothing delights the Grinch more than a site that buckles under pressure. Customers are left stranded at checkout or worse, booted off before they can buy! Run load tests now to keep your site standing strong, even under peak demand.

5. The Silent Support Line
   Customer support needs to be ready, willing, and as eager as a kid on Christmas morning. But if the Grinch’s magic has worked, there’ll be no one to answer questions, settle issues, or close the deal. Make sure your support elves are prepped and ready to handle the flurry of holiday shoppers.

So, while the Black Friday Grinch is waiting to pounce, you can outwit him with a few simple steps.

List, check, and double-check your plans to keep him at bay. Don’t let him steal your Black Friday joy — make this season bright with well-prepared, seamless sales.

If you need extra magical help, no need to ask Santa, just connect with us today!